By Bethany Morrison
As online shopping becomes more rampant, brick and mortar stores are rapidly going out of style. In order to entice more shoppers, stores such as Urban Outfitters and Saks Fifth Avenue have decided to provide customers with a holistic shopping experience by entering into the fitness and wellness industry (Business of Fashion). Active wear sales have recently skyrocketed, rising to 11% over the previous year to be worth nearly $46 billion. It’s therefore no surprise that retailers are offering customers the opportunity to work out more than their credit cards. Saks Fifth Avenue has a whole floor dedicated to the 16,000 square-foot wellness sanctuary, which opened in May offering a host of fitness classes to its patrons while Urban Outfitters recently held a chakra meditation and sound bath in their Brooklyn, New York store(Business of Fashion). Whether this new holistic retail experience is increasing sales is still to be determined.
Even fitness retailers such as Adidas have capitalized off this increased interest in fitness and wellbeing. An Adidas which opened in Berlin last year includes several training facilities and in Nike’s SoHo store, customers can test a pair of sneakers on either the instore basketball court, the synthetic football field or on a high-tech treadmill that gives real-time feedback (Business of Fashion).
Whether you shop online or in the store, there are pros and cons for each. Which one excites you more?
Bethany Morrison is a recent college graduate with a B.S. degree in Health Psychology and she has been writing for as long as she can remember. She thoroughly enjoys brainstorming her thoughts and is looking to one day pursue a Masters in both Health Psychology and Journalism.