We have recently discussed the role music plays in our desire to continuously add to our wardrobes in the piece See Now, Buy Now… Hear Now? But the relationship between fashion and music goes far deeper than consumer behaviour.
music and fashion, it all comes from the same place of creativity
- Gwen Stefani
Continuing on in our venture into fashion and music The Psychology of Fashion caught up with film and digital content creator Shreya Jain.
The London College of Fashion Masters Graduate, whose work has been showcased at the London Short Film Festival has produced fashion films centred around female empowerment.
We asked Shreya why music is such an integral part of fashion and vice versa.
Shreya: “Fashion and Music are both inspiring articulations of expression. They add a dimension of expression to our being.
As canvases, we all individually paint our own with selections that best resonate with us. They make us feel alive and belong on a unique wavelength. Both as forms of art, they radiate an unspoken language. They sometimes speak the unexpressed, concealed and the subtle only to be understood.
Together, they have the potential to weave a beautiful story, give each other an added voice and portray a new dynamic.
They create unique resonates of our existence in time and space.”
Shreya has given The Psychology of Fashion unique access to her spectacular fashion films Astitva and Daaman check them out below and be sure to pick your jaws from off the floor when you’re finished!
Collaborating fashion, film and dance, Daaman weaves a story touching reality and imagination tapping the spirit of the different art forms. It’s an attempt to illustrate and explore dance as a voice, speaking of sensitive issues in a fashion film. It has been my first attempt at film making, involving me to conceptualise and creatively direct the realisation until the final outcome.
Translated as identity in Sanskrit, the film explores three dimensions of contemporary Indian female identity. The tensions between tradition and modernity, expectation and self-realization are presented in three choreographed parts; The first represents self-image, the second is the projected ideal and finally, the female struggle for independence and self-definition.